Mike Pilato joins FORGE
Worldwide as Creative Director

FORGE Worldwide welcomes Mike Pilato as Creative Director. Mike will work with Executive Creative Director Rob Stewart on a variety of creative assignments for clients including Kaspersky Lab, Nuance Communications, Cisco, Spaulding Rehabilitation Network, and Partners Healthcare at Home. Before joining FORGE, Mike spent three years as a freelance art director with top-tier Boston-area advertising agencies including Arnold Worldwide, Full Contact, Digitas, MMB, Conover Tuttle Pace, One-To-One Interactive, and AMP.

He spent four years at Arnold Worldwide as an Associate Creative Director and he was a Senior Art Director at ISM/Boston. Mike began his career as an Art Director with Hill Holliday.

Francesca Sorrentino joins FORGE
Worldwide as Account Manager

FORGE Worldwide welcomes Francesca Sorrentino as Account Manager. Fran will be working to build brands such as Kaspersky Lab and Virgin Health Miles. Fran brings deep digital experience to FORGE, having managed digital executions for CPG brands like Tide, Bounce and Downy, as well as on- and offline experience with health care brands like Singulair.

Husson University partners
with FORGE

FORGE was selected by Husson University to help uncover and communicate the brand, as well as develop an enhanced website experience for the University. "Husson is a hidden gem. We're excited to be working with the University to grow out-of-state interest, increase the quality of student applicants and build brand awareness," said Partner and Creative Director, Mike Benes.

Virgin HealthMiles
selects FORGE

We're thrilled to announce that FORGE has been selected by Virgin HealthMiles to partner with the health and wellness company to drive new business and spark member engagement. According to FORGE president, Harry Chapin, "We're thrilled to be working with the Virgin HealthMiles team. As the leader in the category, we're looking forward to developing innovation solutions to help generate leads and activate member engagement."

FORGE launches TV campaign
for Kaspersky

FORGE has recently developed a 3 spot TV campaign for internet security company, Kaspersky Lab to build awareness and drive consideration. The campaign focuses on the entire product suite including, Kaspersky Anti-Virus, Kaspersky Internet Security, PURE Total Security and Small Office Security. FORGE is also creating standard online adverting, rich media, print advertising and video assets for Kaspersky.

FORGE launches TV campaign
for Partners Continuing Care

FORGE has recently worked with Partners HealthCare at Home and Spaulding Rehabilitation Network to produce three television spots for their 2011 ad campaign. The campaign aims to help more patients and families learn about, and ultimately benefit from, this network of superior care. The spots highlight three core areas of care: inpatient rehabilitation, outpatient rehabilitation and healthcare at home. Spots are running in the Boston market on NBC, CBS, ABC and Fox.

FORGE moves
into Boston

After seven successful years in the burbs, we decided to move into Boston. Frankly, it had to happen. We exhausted all the lunch options in Waltham. Our new address is 142 Berkeley Street. Come see us.

In addition to new food, new commutes and new views, we also have a pretty great new space.

So if you're looking for us, you'll find us doing our thing on the 4th floor of 142 Berkeley. It's on the corner of Columbus Ave, above Geoffrey's Cafe, which incidentally, is rumored to serve some "amazing steak tips." Please stop by if you're in the city.

FORGE and Spaulding Rehab launch
Stroke Awareness campaign featuring Tedy Bruschi

FORGE worked with Partners Continuing Care and Spaulding Hospital to launch a Stroke Awareness Campaign including videos, a public service announcement, social media engagement, and a microsite, findyourstrength.org. Depending on the type and severity of stroke, patients are each affected in different ways.

What is consistent, however, is the need for each patient to be determined to recover. This video, developed by FORGE, features one of Spaulding Rehab's most famous stroke survivors – Tedy Bruschi, as he shares his story of rehabilitation and his life after stroke.

On-Air – Dragon NaturallySpeaking Radio Spot

Nuance Communication launched a new radio spot for their marquee product, Dragon NaturallySpeaking, on April 26th. The commercial, created by FORGE worldwide, illustrates how Dragon Naturally Speaking software empowers users to work as fast as their brains can think. This piece is the first creative execution to be rolled out as part of FORGE's partnership with Nuance Communications to help re-invigorate the Dragon NaturallySpeaking brand. A fully integrated brand campaign will be rolled out in Summer/Fall 2010.

Lesley launches new
Virtual Viewbook microsite

After more than a year of planning, design, and development, the new Lesley College Virtual Viewbook is live. Like the printed Lesley materials, the Virtual Viewbook tells the Lesley story primarily through student and faculty profiles — only this time they're video profiles. The virtual book helps prospective students experience Lesley

like never before—through videos, audio clips, and interactive features, all within the familiar book-style format students and their parents already know and love. Lesley University and its students are known for "waking up the world'. This Virtual Viewbook helps wake up potential students and parents to all that Lesley has to offer.
VIEW THE SITE

Nuance selects FORGE
to help build Dragon brand

FORGE has just been selected by Nuance Communications to help re-invigorate the Dragon NaturallySpeaking brand. Dragon NaturallySpeaking is the leading voice recognition software product on the market - and is the primary consumer-facing product in the Nuance portfolio. Initial efforts for Dragon will focus on developing the brand and an integrated advertising campaign (including tv, radio and online advertising).

Cisco and Verizon launch
The Better Way Challenge

Working with Cisco and Verizon, in concert with Guy Kawasaki, FORGE conceived "The Better Way Challenge," a contest targeted at small businesses to promote the Verizon Collaboration Center. Participating companies have a chance to win a Flip MinoHD camcorder just for signing up for a free 30-Day trial of the Verizon Collaboration Center. Companies that submit

a short video describing their collaboration challenges could also win an exclusive business consultation with Guy Kawasaki. FORGE developed the idea, microsite, online banner ads, email campaigns and other materials to help Cisco and Verizon forge stronger relationships with their business customers.
VIEW THE SITE

Bangor Savings'
free parking event

In a guerilla marketing event created by FORGE worldwide, Bangor Savings Bank sponsored free parking at more than 300 downtown Portland parking meters for a day. Putting its money where its mouth is, Bangor Savings yet again out-served competitor banks in Maine, raising awareness of its unconditionally free ATM offering in this key region.

Hundreds of meters were covered with bright blue hoods that read: "Free parking today from Bangor Savings Bank. Unconditionally free ATMs every day." For little money, the resulting PR, goodwill, and awareness were huge.